All Posts By

Anya Stevens

paul Daniels - Alan Berg, CSP

Paul Daniels Jr – Dyslexia is a Superpower! – Podcast Transcript

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paul Daniels - Alan Berg, CSPPaul Daniels Jr – Dyslexia is a Superpower!

Have you ever thought about how differently wired minds can bring unique, valuable perspectives to your business? What if you could predict potential issues before they even arise, simply by seeing what others miss? In this episode, Paul Daniels joins me to uncover the hidden superpowers of dyslexia and neurodiversity, revealing how these traits can benefit your business in unexpected ways. Are you ready to rethink how you approach hiring and appreciating diverse thought processes?

Listen to this new episode for insights on leveraging neurodiversity in the workplace and transforming so-called challenges into business assets.

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Whats your ideal gift? - Alan Berg, CSP

What’s your ideal gift? – Podcast Transcript

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Whats your ideal gift? - Alan Berg, CSPWhat’s your ideal gift?

For my last episode of this year I wanted to reflect a little on gifting. It’s gift-giving season and I know that my attitude towards what makes a great gift has certainly changed over the years, I’ll bet yours has as well. Whether it’s one you give or one you receive, what would make it stand out for you. It’s a gift to me that you’re tuning in to my podcast, so thank you. You’re what makes this worthwhile.

Listen to this new 8-minute episode for my musings on this topic. Sorry if it gets a little deep at times, but there are also a few laughs in there, too.

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Matt Campbell – The Butterfly Effect - Alan Berg, CSP

Matt Campbell – The Butterfly Effect – Podcast Transcript

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Matt Campbell – The Butterfly Effect - Alan Berg, CSPMatt Campbell – The Butterfly Effect 

Matt and I were both commenting on a post on Facebook and he replied “The Butterfly Effect”, and I said that we have to come on the podcast to talk about it. What is the Butterfly Effect? It’s that a small change can make a big difference, often far away and without any real connection. We’re expanding on that in this episode. Tune in for some ideas on how small decisions and opportunities probably got you to where you are today, and can get you to where you want to go.

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If you're not the lead dog, the view never changes! - Alan Berg, CSP

If you’re not the lead dog, the view never changes! – Podcast Transcript

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If you're not the lead dog, the view never changes! - Alan Berg, CSPIf you’re not the lead dog, the view never changes!

This is another listener suggestion, this time from Cedric on Facebook. I don’t know if he used this phrase, or if it was my interpretation. The analogy comes from visualizing a dog sled team. Imagine a sled being pulled by 5 dogs. One in front, and two pairs of two other dogs behind it. If you’re the lead dog, you have a clear view of where you’re going. If you’re one of the other dogs, you have a view of the rear end of the dog in front of you. Are you leading and innovating? Or, are you watching others do it.

Listen to this new 7-minute episode for some ideas on how you can act like the lead dog in your market and category.

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The story I’m telling myself - Alan Berg, CSP

The story I’m telling myself

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The story I’m telling myself - Alan Berg, CSPThe story I’m telling myself

I had been meaning to do an episode based upon this phrase after reading it in Brene Brown’s book “Dare to Lead.” And then I got an email about an article in the NY Times talking about the same thing (it’s a sign!). Very often we make assumptions about what happened, what someone is thinking, why someone did or didn’t do something. The problem is that often we don’t really know why someone did or didn’t do something, or their motivations. The story we tell ourselves is very often different than the others are seeing the same thing.

Listen to this new 9-minute episode for some ideas on how you can understand the story you’re telling yourself. 

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Why Customers Leave (and how to win them back) - Alan Berg, CSP

Why Customers Leave – with David Avrin – Podcast Transcript

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Why Customers Leave (and how to win them back) - Alan Berg, CSPWhy Customers Leave – with David Avrin

I was reading (listening) to my friend David Avrin’s book “Why Customers Leave and How to Win Them Back” and there were so many good nuggets in there that I just had to have him on the podcast. We talked about the customer experience and how so many times you lose the sale without even knowing that you were being considered.

Listen to this new episode for some straight talk about the customer experience so you can find the kinks in your business pipeline and get more opportunities.

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Why or Why Not? - Alan Berg, CSP

Why or Why Not? – Podcast Transcript

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Why or Why Not? - Alan Berg, CSPWhy or Why Not?

When presented with a new opportunity, do you look at what could go wrong, or how it could fail? Do you ask yourself “Why should I?” Or, do you focus on the positive outcomes and ask “Why shouldn’t I?” Too many people place their emphasis on the negative, not the potential. After all, the easiest thing to do when presented with an opportunity is to do nothing.

Listen to this new 7-minute episode to hear how you can change your focus to achieve more and have more fun, in life and business!

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Don't try to be the best you can ever be! - Alan Berg, CSP

Don’t try to be the best you can ever be! – Podcast Transcript

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Don't try to be the best you can ever be! - Alan Berg, CSPDon’t try to be the best you can ever be!

Are you satisfied with where you are and how good you are? I’m not, and I’ll never be. Yes, I like to look back and reflect on my successes, but my personal philosophy is that I want to be better each time than I was the last time. Whether it’s in business or in my personal life, it’s a constant push to do better, every time.

Listen to this new 6-minute episode to hear why I don’t ever want to be the best I can ever be… and neither should you!

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The Go-Giver for Wedding Pros - Alan Berg, CSP

Bob Burg – The Go-Giver for Wedding Pros – Podcast Transcript

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The Go-Giver for Wedding Pros - Alan Berg, CSPBob Burg – The Go-Giver for Wedding Pros

After reading “The Go-Giver” for the second time, and then reading “Go-Givers Sell More”, I just had to have the author, Bob Burg, on the podcast. There are so many great lessons and nuggets that we can all apply to our businesses and lives in these books. I also just started reading “The Go-Giver Influencer”, and I’ve already been making notes. These books are so easy to read, using parables (short stories) which make it easy to relate to the characters.

I enjoyed our conversation and I think you’re going to love hearing from Bob how so many principles in The Go-Giver series apply to your wedding and event business and your life.

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Is it your job to educate your customer? - Alan Berg, CSP

Is it your job to educate your customers? – Podcast Transcript

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Is it your job to educate your customer? - Alan Berg, CSPIs it your job to educate your customers?

Very often I see wedding and event pros trying to educate your customers on why they should choose a professional for your product or service. Or maybe it’s educating them on your actual product or service. Is that your responsibility? By the time they get to your website or marketing, are they looking for that education? Or have they already decided they want your product or service and now you need to educate them on something else.

Listen to this new 5-minute episode to get an idea on what you should be educating your customers on when they get to your site and marketing.

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