Should we care what the color of the year is?
I just saw the big announcement… the Pantone color of the year is Peach Fuzz! <cue the sound of crickets> Does that matter to your business and should you care? If you’re in the color business – flowers, linens, fashion, invitations, lighting, décor… then yes. Should the rest of us care? Maybe.
Listen to this new 6-minute episode for more some thoughts on the color of the year and what you might want to focus on next year and beyond.
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Should we care what the color of the year is
Should we care about the color of the year? Listen to this episode. Let’s see where I’m going with this. Hi, it’s Alan Berg. Welcome back to another episode of the Wedding Business Solutions Podcast. I just saw the big announcement that the color of the year for 2024 is. Peach fuzz. Yes, it’s actually peach fuzz.
And according to the people at Pantone, who choose the color of the year in seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance, a shade that resonates with compassion, offers a tactile embrace and effortlessly bridges the youthful with the timeless.
And that’s what Leitris Eisman, executive director of Pantone Color Institute said. Great. It’s peach fuzz. It’s. RNG, pinky, whatever peach FUD is. So should we care what the color of the year is? And the answer is some of you should absolutely care what the color of the year is, because you’re going to have a large percentage of your couples that are choosing the color of the year.
Personally, I don’t care. I like to know what it is. So somebody says, peach fuzz, I go, Oh, the Pantone color of the year. I can say that, but reality is it’s going to change. It was a different color in 2023 and 2022, and it’s going to be a different color in 2025 and the sales skills. You need to sell that are going to be the same.
They’re not going to change because the color of the year changes. Your language might change. The decor in your office might change. Some of the photos you put out there might change. You will have to learn to like that color, whether you do or not, if you’re in the color business. And that means if you’re in flowers, if you’re in dresses, if you’re in linens, if you’re in lighting, right, all these different things that are going to involve the color invitations, even the color of the year, it’s peach buzz, the skills you need in your business.
Those skills are different and they’re not dependent upon color. They’re not dependent upon so many other things like the number one first dance song and all things like that. The, the business skills. are not dependent upon those. Those things are going to flex. Those things are going to change, but the business skills are going to be consistent.
So different businesses are going to care. Some people, again, I think should everybody in the industry know what it is. So if somebody happens to mention or says, Hey, anybody know what the color of the year is? You can be the, you know, the big sport and you can say, Hey, it’s peach fuzz here. But the reality is I don’t care from a business standpoint curiosity.
Yeah, maybe, you know, why peach fuzz and what is it? And I love that description that they said about the color. It’s kind of like when you read descriptions of a, of a wine or something like that, and my son likes to make fun of it and say, you know, it tastes like pencil, burnt pencil shavings on the. East side of a burning building or whatever, you know, they come up with these crazy descriptions of what it is.
You know, it’s pinky orange, you know, that’s what it is. Or maybe that’s Carl is pinky orange. I don’t know. I looked at the color kind of looks like Carl to me. So what should you care about? What should you care about is again, if color matters to your business, you need to know what that is. Cause that’s just one of the things that’s important in keeping up with the trends and things like that.
But the consistent things in your business about advertising, about marketing, about customer experience, about conversion, about getting ghosted, less, all those things, they’re all consistent. So do I care what the color of the year is? I care to know, is it going to change anything for me and my business?
Absolutely not. Is it going to change anything in yours? Yeah, it might change some of your inventory and stuff like that, but the sales skills you need to sell someone who’s going to choose to have peach fuzz as the main color for their wedding, that’s not going to change. That you need to still work on.
Let me know how I can help you.
I’m Alan Berg. Thanks for listening. If you have any questions about this or if you’d like to suggest other topics for “The Wedding Business Solutions Podcast” please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
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