Tag

Wedding Biz Conference

Feb 07 2012

What do brides really think about your websites and Facebook pages? Alan’s Top 10

By Blog

I had the privilege last week of presenting at the Wedding Biz conference in Atlanta. Donna Jakulski and Linda Surles did a great job arranging and producing not only the day of vendor education, but also a fantastic bridal show the day before.

The highlight of Wedding Biz, for me, was the first session where 5 real brides were invited to be on a panel. Donna asked them some great questions and here’s what stuck out for me.

Here’s my Top 10 list highlighting what these real brides had to say:

  1. The brides said that very, very few of the wedding professional’s websites they went to were good. Some even implied that none of the ones they saw were any good. (ouch!) Read More
Jan 22 2012

Can your business survive without social media?

By Blog

I attend a lot of conferences around the country, both local and national and one of the hottest topics is always social media. Too often I see attendees coming out of these sessions with that deer-in-headlights look. They’ve just heard someone pontificate about all of the things they need to be doing with social media or their businesses will wither and die. While I agree that social media is an undeniable piece of your marketing puzzle today, it’s not the be-all and end-all that some would have us believe.

So, what is social networking and how is it different from social media… or is it? When you attend Wedding Biz or any trade association meeting or event you’re doing social networking. You’re be surrounding yourself with like-minded businesses who are also there to jump-start their success. Social networking has been going on throughout the ages. Connecting with others who have a common interest is a basic human need. Whether it’s a trade association, a PTA group or the Girl Scouts, people have and will continue to get together around a common interest. Social media has just added a new dimension by eliminating the need to physically be together. Whether that’s a good or bad thing is a debate for another time. Read More

Dec 10 2011

Wedding Biz Conference

By Speaking Events

Join me in Atlanta for a very unique conference…

Essential Learning for all Wedding Industry Marketing Professionals

One day designed to take your business to the next level.

We know you are often too busy “baking the cake” to focus on the marketing and business side, so we created an event just for you.  If you are looking for hands-on, specific tools that you can implement immediately register now to take part in this conference on Monday, January 30, 2012, The day following the next Bridal Extravaganza of Atlanta at 200 Peachtree.

Be A Bride.  See it From Her Perspective. 

If you want to Engage A Bride in a meaningful and profitable way, you better make sure she’ll fall in love with your message, your image and your style of business.   You’ll hear from Brides themselves sharing what they crave most in today’s wedding marketing world.   From how best to get and keep their attention in your marketing, to what they are looking for in their relationship with you.  Your success depends on understanding today’s bride and being relevant in a fast changing world.

Want to know how to reach today’s bride? How do they want to be communicated to? What do they really want from you? You’ll hear it from her perspective!

For more information click here

To Register Now Click Here

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