I had the good fortune to be consulting the other day with a DJ/Photo/Video company. I sat in on a couple of actual sales appointments with two brides and their mom’s. What was very interesting, and coincidental, is that the second bride considered using the venue that the first bride chose, but she decided not to. While she acknowledged that both are great venues, with excellent reputations for their food and service, the second bride didn’t think there were enough photo opportunities at the venue. The venue she chose is also more expensive.
That alone is not shocking. I’ve heard the same thing for years. I’ve also been talking for years about how reception venues need to be showing more real shots of brides at their most popular photo ops. Advertising is ASPIRATIONAL. You want the prospect looking at your ads and marketing materials to Aspire to be like the person they see in the ads/marketing materials. Read More