I’m honored to be invited by the Triad Bridal Association to come down for a wonderful day of education. Come for the full day, or even just the afternoon or evening sessions. The afternoon will be two, very relevant topics. The evening starts off with networking, followed by a presentation.
If you’re a member of the Triad Bridal Association (TBA), it’s a nominal fee, subsidized by the TBA. If you’re not yet a member, you can still attend. If you’d like membership information, please contact the TBA about joining.
Special Early-Bird rates apply to members and non-members for tickets purchased by November 8, 2012
Click here for more information and to register
Full Event Schedule:
Afternoon Sessions:
2:00pm – 5:00pm – 2 presentations
How to communicate more effectively with Prospects via email
It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s prospects.
Here’s what you’ll learn:
• Why they won’t call you
• How to have a real conversation via email
• How much you should write in an email
• When and how to use attachments
Creating an Exceptional Customer Experience (presented at Wedding MBA 2012)
Creating an exceptional customer experience starts before the sale, actually before you ever get to speak with a prospect. You don’t get to give great customer service until after the sale. It costs little, or nothing, to be exceptional and Alan will show you how.
Come to this session and hear:
• What it means to provide an exceptional customer experience
• How exceeding their expectations is not about giving a discount
• How to increase your chances of getting her back after they’ve shopped around
5:00pm – 6:30pm – dinner break – Dinner is on your own, however, the WP|Prime Restaurant at the hotel is offering BOGO (buy one, get one) certificates for attendees of the conference. We’ll have these at the event for you.
6:30pm-7:30pm – Networking
Evening Presentation:
7:30pm – 9:00pm – presentation
Bride’s Buying Signals – How Wedding Pros Can Close More Sales, Today!
In this session Alan addresses one of the most requested topics we hear from wedding pros across the country, closing the sale. If you don’t close the sale there’s no food to cook, dresses to sew, images to capture, flowers to arrange, music to play, weddings to coordinate… you get the idea.
You can do everything else well (marketing, social networking, advertising, websites, conversion, SEO and ROI), but you still have to take that final step and close the sale. Love it or hate it sales is an integral part of your wedding business.
In this session we’ll give you the tools you need to close more sales:
• When to ask for the sale
• How to ask for the sale
• How to see the buying signals more clearly
• Plus: Alan will reveal the number one and two skills you need to close more sales
