Tag

Invest in yourself

Dec 16 2014

Ways to invest in yourself (so others will invest in you)

By Blog

How you can invest in yourself

In my last article I talked about how you need to invest in yourself and your business first, before you can expect others to invest in you. But what are some of the things you can do?

And the answer is?

So I got to thinking about the many ways businesses like yours can invest in your success, both personally and professionally. Some involve only your time (which I know you have oh so much extra of, I write sarcastically). Others involve money (which of course is limited for almost all of us). Here are a few things you can do to invest in yourself and your business: Read More

Dec 03 2014

Invest in yourself if you want others to invest in you

By Blog

I was giving a presentation recently and I used the phrase “Invest in yourself if you want others to invest in you”. In that case I was referring to your websites, branding, collateral marketing (business cards, brochures, etc.) and to your sales skills. Before you can expect your target clientele to invest their hard-earned money with you, especially for their once-in-a-lifetime wedding, you have to invest your time and money into earning their business.

Too often I meet someone who’s complaining that they’re not getting the clientele they’d like (usually one that will spend more for their services). However, that same company usually isn’t doing the things they need to attract, sell and service that same clientele. You see other businesses getting the clients you want, but what you don’t usually see are the behind the scenes things that got them where they are. Read More