Over the years I’ve heard many discussions revolving around “free” things. Couples may be asking for you to throw in free services, or wedding pros may be talking about getting free ads, so I got to thinking about the value of “Free”.
On the surface free usually seems like a good idea: free parking, free samples, free speech, free advice, etc. When we’re on the receiving end of free services and products, we rarely seem to mind. Everyone likes free stuff, regardless of their income bracket.
Is free really free?
In reality, free is not free. There is a cost, it just may not be yours to bear. Free parking is paid for by the merchant who owns the land, or the municipality that built the parking lot (paid for with tax dollars). Free samples are paid for by the merchant who wants to get your business. Similarly, the free advice you get on the WeddingWire Pro Forums is supported by the technology and manpower behind it, paid for by WeddingWire. You get to use the Pro Forums for free, but that doesn’t mean there isn’t a cost. Read More