“How much…?” before they ask more important questions about our products and services. They should be asking us questions to find out if we can deliver on their important wants and needs; while price is certainly one of those things on their list, it’s by no means the most important one. If we don’t—or can’t—do what they want or need, then price doesn’t matter.
Sing on, Brother Alan
OK, I know I’m preaching to the choir with you on that subject. So, why is it that when we’re the customer, we do exactly the same thing? Why do we default to price first, instead of asking, or at least looking for, better questions? You can call it hypocrisy, irony, or just human nature, but it happens all the time. What prompted this article are instances where wedding and event pros have put price before return, and it stood out, not because it happened, rather because it happened so much. Read More