I’m just getting back from another successful Wedding MBA conference, and I was reflecting on the many, many conversations I had with wedding pros, like you. A common theme was that it would be so much easier if brides and grooms would just get on the phone with you. Many wedding pros were reminiscing of the days when your phones were ringing off the hook with inquiring couples – and that’s when I popped your nostalgia bubble. In the digitally connected world we live in, while there is an occasional phone inquiry, most of your initial contact comes via email, text or a contact form.
Don’t be in a rush to change the format
The mistake that I see so many of you making is to try to change from a digital conversation, to a phone call or appointment, too quickly. Had they wanted to talk on the phone, they would have called you (or asked you to call them in their message). Had they wanted to schedule an appointment (whether in person, on the phone or virtually), they would have asked for one. I’m not saying you shouldn’t try to schedule a phone call or meeting, just don’t do it too quickly. Read More
