I received a very nice email the other day from a wedding pro who’s heard many of my webinars and live presentations. She was thanking me for a tip which she had heard me say, many times, but hadn’t acted on, until recently. The tip was to end each email with a question so the recipient is more likely to answer. Now that she’s ending her emails with one question, her response rate and conversion have increased (which was the whole idea). Here’s her email to me:Hi Alan,
I just wanted to let you know, although I have heard you mention the “end with a question” several times, sometimes there is so much in the webinars and seminars that you just can’t implement it all at once, or you forget.
WELL, since the last WW (WeddingWire) webinar, I have been consciously ending all my emails to couples with a question, and I have been getting PHENOMENAL results. I just wanted to say THANK YOU, YOU ROCK!!!
Rev. Judith L. Guasch, M.Div., Ceremonies by Judith
The credit for that concept actually goes to Alan Katz, of Great Officiants in Southern California, who originally gave me that tip a while back. The kudos go to Rev. Judith for taking it off the back burner and using it. I’ve often said, and written, that the people who achieve the most success don’t necessarily have more ideas or more money. They just act on those ideas, or put that money to use.