Want Alan to speak for your Association Chapter – for FREE?
Here’s how…

Local wedding and event association chapters around the country, just like yours, have found a way to bring the kind of sales and business education that Alan presents at national and international conferences, right to your local members, and you can, too! With some creative ideas, that have worked for small and large groups, you’ll create a more impactful event that will get your members excited and teach them new skills they can use, right away to convert more leads and close more sales.

Worth every cent! Alan Berg was so easy to work with and fully engaged for us in the entire process. Alan worked with me to structure the day for a successful financial outcome that really made the day work for us. – Bob Stock, Central Coast Wedding Professionals, San Luis Obispo, CA


Our industry is full of acronyms, and Alan understands the code – and he understands you and your members!

How does it work? Really well!
Arrange a Sponsored Mastermind, Sponsored Training and/or VIP Master Class!

If you’re like most associations, you usually have either a lunch or dinner meeting, during which you have a speaker. Most of those speakers are industry pros who come to present to your group. Alan, on the other hand, is a professional speaker, sales trainer, author of 7 books and former VP of Sales at The Knot, who was included as one of the “Top 100 Speakers to Watch in 2024”, by Motivator Music on LinkedIn, alongside such luminaries as Gary V, Tony Robbins and more! Speaking and sales training is all Alan does. He’s spoken at events in 14 countries, and now your association can afford to have him come! Here’s how…

We were able to combine a day-long Mastermind for a small group of our members, with an afternoon and evening presentation to our general membership the following day. This arrangement worked out perfectly, allowing our venues to enjoy in-depth study with Alan on a one-on-one basis, while also benefitting our larger vendor community the following day at a much-reduced cost.” – James Coats, Pres. Alabama Wedding and Event Professionals (ALWEP), Birmingham, AL

Here are some ways you can have Alan speak for your Association meeting… for FREE!

With this option, Alan will do a day of private sales training and consulting for one company in your area. They get to pick his brain for a whole day, discussing sales, marketing, websites... whatever they want. There's no limit on the number of employees for this training.


This company's investment sponsors Alan speaking for your association - in other words with this option, Alan will also speak for your association meeting for free!

Another way groups like yours have made this work is to have a VIP Master Class for a more valuable intensive training for a larger group. In addition to speaking at your association meeting, Alan will conduct a Master Class Workshop for the VIP ticket holders, either before, or after the presentation meeting, in a smaller, more intimate workshop session.


While this is a higher-priced ticket than just coming to your regular meeting, these almost always sell out first! That helps you afford the event, and they get the best experience! There's no limit to how many VIP tickets you can sell, however, when they're limited in number, they're more desirable!


With this ticket, your association will pay for Alan to speak, and these VIP tickets will help offset the cost.

With each option your association will pay Alan's speaking fee and travel (air, hotel, ground transportation). With the Mastermind and Private Sales Training options, those should cover Alan's speaking fee and Alan can even bill those attendees directly, if that's easier for your association.


Some associations charge enough for the Mastermind or Training so that it also covers Alan's travel, making it totally free for your association!

Ready to find out more?

Heard enough and want to get a price quote, ask questions and/or check availability for having Alan do a Presentation and Mastermind/Training Day or Master Class Workshop for your association members? Emailtext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

This was a phenomenal presentation and Alan was enthusiastic and knowledgeable. He provided real-world examples that applied to our industry.” – feedback from ILEA Live, Denver

Alan was engaging and gave an amazing presentation. We had him speak at our May ILEA meeting. My sales team attended the event and they started using his tips the next morning.” – Steve Moore, Palate Catering/ILEA, Atlanta, GA

Here’s how to arrange for Alan Berg CSP to speak in your area
Click to see the 5 Easy Steps to have Alan speak for your Association or Group:

Contact Alan to coordinate a date for your event. If you can arrange it for when Alan's already in your area, you may save on his travel. See the FAQs below and then to check availability, get a price quote for your Mastermind or Master Class, or with any questions emailtext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

A Mastermind is like private training with Alan, and companies pay $10,000 or more to have him come. This is the same value, just shared with a few other businesses! Other associations have found that the best way to fill this is to pick up the phone and call your members and say: "This is a very special, limited opportunity to spend a full day with Alan Berg. You could spend $10,000 yourself, or you can spend a fraction of that and share the experience with a few other members. However, there are only X number of seats, and you don't want to miss out. Are you in?" Depending upon how many businesses you allow for the Mastermind, they can bring 1 to 4 people. Alan recommends having 4 to 6 businesses with up to 3 or 4 people each (total not to exceed around 20 people). If you choose to go up to 10 businesses, then it's only 1 or 2 people per business.

Typically, Alan will present 1 topic for your meeting (lunch or evening) and then 1 or 2 additional topics if you choose the Master Class option, all designed to improve the business skills of your members. For Masterminds, the topics will be chosen by those attending. To see his current topics, visit the speaking topics page. NOTE: If your meeting is months away, you can discuss topics as you get closer, to have access to any new topics Alan creates before then.

Arrange for an appropriate venue for the Mastermind or workshop. While we understand that if a meal is being served for your meeting, some people will inevitably have their backs to the stage, it's best to have Alan present either before, or after the meal - Alan will not present during a meal as it's not fair to the people who are eating to have to turn around. For Masterminds and VIP Workshops events (smaller groups), a board room or "u-shape" setup will work. For larger groups, classroom tables are best for taking notes.

Since we'll be there for a full day for a Mastermind and we'll need snacks, beverages and lunch.  For a Master Class Workshop (if you can avoid mealtime, you'll save on your F&B) we'll need beverages. You’ll also need to have either a projector/screen, or large flat screen TV, plus a wi-fi connection (and power cables for laptops), and, for groups over 20, also arrange for a PA with wireless lapel or earset mic.

Alan has done this countless times, so if you have any questions or want ideas on how to make yours a very special event, contact Alan via emailtext, use the short form on this page, or call 732.422.6362

From ILEA to the Wedding MBA, I’ve been very fortunate to learn from Alan over the years. His presentations have helped me improve both my marketing materials, website and blog. – Marcello Pedalino, MMP Entertainment, New Jersey

Still have questions?

Want to check availability to have Alan come to speak for your association or group, or have questions, emailtext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

Here are just a few of the associations who have already benefitted from Alan’s education:
NACE Denver
WedProCon 2023
SWEL Summer Summit
Savannah Wedding Vendors
Association of Lodging Professionals - Alan Berg CSP
NACE National Association of Catering and Events
Rhode Island Wedding Group
Central Coast Wedding Professionals
Twin Cities Wedding Association
Say Yes to St. Lucia Romance Summit 2022 - Alan Berg CSP - Wedding Business Solutions
Black Tie Wedding Pros Presents: A Masterclass with Alan Berg - From the Inquiry to the Sale
Professional Wedding Guild of Ft Worth
BENG - Bridal Event Network Group
Central Coast Bride Logo
NAWP Florida
Maine Wedding Association
Triangle Bridal Association
Better Bridal Group