Association Workshop Organizer’s Kit

Here’s how you can arrange a workshop or conference with Alan, in your area

Alan Berg at CBA Calgary conference selfieBringing together your association members to learn new skills is at the core of your association’s mission. More than just a single presentation, Alan will present a full-day of education, collaboration, and conversation. The attendees will leave with action steps on how to improve their sales process, conversion of leads and websites, and many have already implemented some of the ideas while still at the workshop.

Worth every cent! Alan Berg was so easy to work with and fully engaged for us in the entire process. Alan worked with me to structure the day for a successful financial outcome that really made the day work for us. – Bob Stock, Central Coast Wedding Professionals, San Luis Obispo, CA

Alan, thank you so much for presenting to our Seattle NACE group, not once but twice this year! Your talk was so well received that we all wanted you back for more.” – Monica S. Newby, A Grand Affaire Catering, Greater Seattle Chapter of NACE

Read on to find out more, to see the 4 Easy Steps for arranging your own association workshop day with Alan. And then, to get a price quote, ask any questions and check availability for having Alan do a Workshop Day for you and your association members, emailtext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

This was a phenomenal presentation and Alan was enthusiastic and knowledgeable. He provided real-world examples that applied to our industry.” – feedback from ILEA Live, Denver

Alan was engaging and gave an amazing presentation. We had him speak at our May ILEA meeting. My sales team attended the event and they started using his tips the next morning.” – Steve Moore, Palate Catering/ILEA, Atlanta, GA


 NACE, ILEA, AfWPI, DWHSA, ADJA, PPA, CCWP, NAC, WNUSA… our industry is full of acronyms, and Alan understands the code!

Here’s how to arrange for an association workshop with Alan Berg CSP in your area
Following are the 4 Steps to arranging for Alan to come and do a full-day workshop for your association:
Click to see the 4 Easy Steps:

Step 1: Contact Alan and arrange a date

Contact Alan to coordinate a date for your workshop. If you can arrange it for when Alan’s already in your area, you may save on his travel. See the FAQs below and then to check availability, get a price quote for your mastermind, or with any questions email metext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362 

Step 2: Choose the topics:

Alan can present up to 3 topics, all designed to improve the business skills of your members. To see his topics, visit the speaking topics page.

Step 3: Secure a location for the event

Arrange for an appropriate venue for the workshop. For VIP events (smaller groups), a board room or “u-shape” setup will work. For larger groups, classroom tables are best for taking notes.

Step 4: Arrange the logistics

Since we’ll be there most of the day, we’ll need snacks, beverages and lunch (maybe only for the VIP or sponsors, or for the whole group if you prefer). You’ll also need to have either a projector/screen, or large flat screen TV, plus a wi-fi connection (and power cables for laptops), so Alan can look at websites and other collateral (if those are the topics you choose).
 

From ILEA to the Wedding MBA, I’ve been very fortunate to learn from Alan over the years. His presentations have helped me improve both my marketing materials, website and blog. – Marcello Pedalino, MMP Entertainment, New Jersey

Still have questions?

Scroll down to see the Frequently Asked Questions, and then to check availability for your mastermind day or strategic roundtable, get a price quote, or with any questions email metext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

Here are just a few of the associations who have already benefitted from Alan’s education:
Rhode Island Wedding Group
Central Coast Wedding Professionals
Twin Cities Wedding Association
Maine Wedding Association
FLCMAA
Triangle Bridal Association
Here are some of the most Frequently Asked Questions about having Alan do an association workshop day for you.

If you have a question that’s not answered here, want to get a price quote and availability for having me doing an Association Dayemailtext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362


How is an association workshop day different than our usual meetings?

Great question. Your association’s mission is to provide the best in education. When bringing Alan in you not only get his world-class expertise (he’s presented in 12 countries), you get to create an event that’s more than just an hour presentation, and show the added value of membership to your group or association. Whether seasoned pros, or industry newcomers, your members will leave with real-world ideas they can use right away.

Sounds pricey. What are some ways that we can make this work for our association?

Alan’s been working with associations, like yours, for years, and your members know that you get what you pay for. We have some creative ways to make this work, even with the smallest of budgets. From VIP tickets, to sponsorships, to adjacent Mastermind Days, Master Classes or Private training, Alan has the ideas to make this work for your association, the way it already has for so many. Want to find out how to make this work for your association.  Get a price quote and availability for having Alan do an Association Dayemailtext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

How long is an association workshop day?

Typically running from 9am until around 4pm, your association workshop times will be customized to your association’s needs and area. You can choose to go morning/afternoon, or afternoon/evening, whichever works best for your group.

What will it cost to have our Association Workshop Day?

As Alan offers these domestically, and internationally, exact rates are quoted on a case by case basis, however they typically range from $5,500 to $7,500 per day, with most averaging around $6,500 per day, including Alan’s airfare (unless you’re lucky enough to schedule your workshop while Alan is already in your area for another event, which could save you a little). Want an exact quote? Emailtext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

Can we have Alan do a Master Class, Mastermind Day or Strategic Roundtable just for a small group?

Yes, of course. Alan can do a small-group Mastermind Day or Strategic Roundtable, much more focused on the needs of that group, either as a stand-alone, or adjacent to a workshop. These are a great way to provide additional education, and value to your members, while offsetting some of the cost. Want to find out more? Email Alan, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

Who pays for Alan's travel?

If you can arrange your workshop when Alan is already in your area, you can save on his airfare. Depending upon the timing, the group may have to cover one or two nights of hotel. Unless Alan is driving to your city, he’ll need ground transportation to/from the venue.

Do the member businesses all have to be in the wedding & event industry?

No, while Alan typically speaks and trains in the wedding and event industry, the ideas are focused on business, not craft, so they do apply to many other businesses. If you have a specific business in mind, and you aren’t sure, just contact Alan and ask. Being a professional, he’ll tell you whether this format is, or isn’t appropriate for your group. Email Alantext, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

Thank you for a very insightful NACE meeting.  I’m glad I attended and more than any other speaker I’ve seen you hit home on several topics.” – Dave Schaffer, Schaffer Sound, Media, PA

ILEA NJ North
GSFA
Monterey Bay Wedding & Event Professionals