Your Association Chapter CAN afford to bring Alan in to speak (yes, even with your limited budget)!

What to know how?

Local wedding and event association chapters around the country, just like yours, have found a way to bring the kind of sales and business education that Alan presents at national and international conferences, right to their local members, and you can, too! With some creative ideas, that have worked for small and large groups, you’ll create a more impactful event that will get your members excited and teach them new skills they can use, right away to convert more leads and close more sales.

“ Worth every cent! Alan Berg was so easy to work with and fully engaged for us in the entire process. Alan worked with me to structure the day for a successful financial outcome that really made the day work for us. – Bob Stock, Central Coast Wedding Professionals, San Luis Obispo, CA

How does it work? With a Master Class and VIP Tickets!

If you’re like most associations, you have either a lunch or dinner meeting, during which you have a speaker. Most of those speakers are industry pros who come to present to your group. Alan, on the other hand, is a professional speaker, sales trainer and author of 6 books, who has been called “The Leading Speaker and Expert on the Business of Weddings & Events.” Speaking and training is all Alan does, so your members will want more than a 45-minute speech. They’ll want to go deep into the topics that will benefit them most.

So, Alan will lead a Master Class for a your members. They’ll pay more for their ticket, because they’re going to get so much more than a 30-45 minute speech. They’re going to get a deep dive into a few topics, so they’ll have actionable steps they can use, right away. The value is so much higher, which reflects well on you, the education planner, and the association.

An even deeper dive with a VIP Ticket!

One of the best ways associations like yours have made this work is to have a VIP Ticket for the most valuable offering. The VIP ticket holders, in addition to getting the Master Class, will spend a few hours with Alan, either before, or after the Master Class, in a smaller, more intimate session. It’s like a mini-Mastermind session, group consulting. While usually the highest-priced ticket, these almost always sell out first! That helps you afford the event, and they get the best experience!

Heard enough and want to get a price quote, ask questions and/or check availability for having Alan do a Master Class for you and your association members? Email, text, use the short form on this page, or call 732.422.6362, international 001 732 422 6362

“ Even though I’ve heard Alan Berg speak several times before, I still left his workshop with a list of ways to change the way I do business & increase our profits. He was so engaging that I didn’t even want to leave for a trip to the restroom… might have to wear Depends to his next workshop!!!” – Stephanie Yun, Ace of Hearts Films, Bend, OR

What kinds of topics can Alan present at the Master Class?

After presenting on a couple of topics, Alan will then dive deeper into them, the way he does with his consulting clients. For example, if you have him present “Why Are They Ghosting Me?”, attendees will come up with their exact wording for replying to an inquiry, how to follow up, when to follow up and more! If you have Alan present “5 Signs It’s Time To Fire Your Website,” after the presentation Alan can pull up the websites of some of the attendees (with their permission, of course), and show how to actually apply the concepts he just presented.

If you have him present “Why Don’t They Call Me? 8 Tips for Converting Inquiries Into Sales.” after the presentation Alan will review actual conversations of some of the attendees, to show how to improve them for better conversion. If you’re lucky, some new inquiries will come in during the Master Class, and you can all answer them, together. Other topics can include “Top Down Selling for a Better Bottom Line,” “To Discount or Negotiate – Pricing Strategies Decoded!“, “Review Revolution – 10 ways to use your reviews to make more money.” “Shut Up and Sell More Weddings & Events” and more – just ask, Alan’s an expert on the Business of Weddings & Events.

“ Alan, thank you so much for presenting to our Seattle NACE group, not once but twice this year! Your talk was so well received that we all wanted you back for more.” – Monica S. Newby, A Grand Affaire Catering, Greater Seattle Chapter of NACE

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“ From ILEA to the Wedding MBA, I’ve been very fortunate to learn from Alan over the years. His presentations have helped me improve both my marketing materials, website and blog.“ – Marcello Pedalino, MMP Entertainment, New Jersey