I’m proud to be coming back to the Detroit Metro area for an encore conference, Monday, Dec. 17th. We’re having morning and afternoon sessions. Come to the full conference, or just the morning or afternoon session. It’s being held at Continental Catering’s new venue, The Waterview Loft at Port Detroit. Come for the education, the networking and the view!
For more information and to register, click here
Here’s the Event Schedule:
Morning Interactive Workshop:
10:30am – 12:00pm – sales/marketing
How to communicate more effectively with Prospects via email
It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s prospects.
Here’s what you’ll learn:
• Why they won’t call you
• How to have a real conversation via email
• How much you should write in an email
• When and how to use attachments
Afternoon Presentations:
1:30pm-4:30pm – A real world approach to dealing with online reviews and the inside scoop on creating a better experience for your prospects – Both presented at Wedding MBA this year!
Angry Brides – Protecting Your Online Reputation
In this age of instant feedback through reviews, testimonials, blogs and social media, keeping track of your online reputation is a little like herding cats. Just when you think you have a handle on it, along comes another twist and turn. What’s a wedding pro to do? Alan will help you make sense of it all.
Come to this session to learn:
• How the best defense is a good offense
• How to respond to a less than favorable review
• Why doing what’s right is usually better than being right
Creating an Exceptional Customer Experience
Creating an exceptional customer experience starts before the sale, actually before you ever get to speak with a prospect. You don’t get to give great customer service until after the sale. It costs little, or nothing, to be exceptional and Alan will show you how.
Come to this session and hear:
• What it means to provide an exceptional customer experience
• How exceeding their expectations is not about giving a discount
• How to increase your chances of getting her back after she’s shopped around
4:30pm-5:00pm – Q&A
For more information and to register, click here
