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Speaking Events

Catersource

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I’m very proud that Catersource has invited me back to present again this year, two times!

On Sunday March 10th I’ll present “We Want Action! Conversion Is the Key to Your Success”

On Tuesday, March 12th I’ll present “Collateral Damage: Update Your Business Cards, Brochures, Mailers and More”

I’ll also have a booth at the Event Solutions Trade Show, so please stop by.

For more information and to register, click here

Kramer Events Day of Education

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I’m very honored that Kramer Events is bringing me back for another Day of Education in the beautiful central California coast.

I’ll be doing some very special presentations, and having a discussion on what makes you a real business.

Here are the schedule highlights:

9:30     Registration, check in, and coffee with Alan

10:00   Are you too busy to be successful?

11:10   5 Things that make you a real business

12:00   Lunch provided

1:00     The one page website

2:45     Website reviews

4:00     Concludes

For more information and to register, click here

Premiere Wedding & Event Industry Network event with Alan Berg

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Premiere Wedding & Event Industry Network & Alan Berg’s Wedding Industry Leaders Network present a 1 Day Marketing Workshop at the fabulous Richard Nixon Library. There are morning and afternoon sessions, with great topics. Bring some friends or associates and save with group tickets!

  • Close More sales, Today!
  • Creating an Exceptional Customer Experience
  • Am I really making any money from this? What’s your ROI (Return on Investment)

Now, get the DVD of my presentation “Creating an Exceptional Customer Experience” FREE with your ticket purchase. That alone is a $49.95 value and the tickets are only $99 each for ALL 3 Sessions! It’s a great value and even better information!

For more information and to register, click here

 

Celebrations! Events and Weddings & Sheraton Albuquerque Uptown – Day of Education

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It’s my first visit to Albuquerque and I’m proud that the Celebrations! Events and Weddings & Sheraton Albuquerque Uptown have invited me to present a Day of Education, on Wednesday, Feb. 13th.

We’ll have morning and afternoon sessions, plus a special guest speaker at lunch.

AM session

• How Do I Know my Ads Are Working?

Round Table lunch with: William (Billy) Race, Business Development Advisor, CliftonLarsonAllen LLP, Staying Relevant in Changing Times

PM Session

• Creating an Exceptional Customer Experience

• Close More Sales Today

For more information and to register, click here

 

WeddingsOnline.ie – Annual Conference

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I’m privileged that WeddingsOnline.ie, the largest wedding website in Ireland, has asked me to come and present at their annual conference in Dublin, Ireland.

In addition, I’ll be helping to judge their annual contest for the best of the best in Irish wedding professionals.

Topic, link and details to come.

Wedding Industry Leaders Conference @ Tucson Wedding Association

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I’m very proud that the Tucson Wedding Association will be hosting my Wedding Industry Leaders Conference, Monday, Feb. 11, 2013

There are 3 great presentations:

  • 10 Ways Your Website Is Killing Your Business
  • 7 Mistakes Event Pros Make When Marketing To Brides
  • How You Can Close More Sales, Today!

Early-Bird Registration, at discounted rates, ends January 10, 2013, so register today and save!

For more information and to register, click here

Greater Philadelphia Videographers Association

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I’m excited to be speaking for the Greater Philadelphia Videographers Association on Wednesday, December 12th at the fabulous Crowne Plaza Valley Forge (right next to the King of Prussia Mall).

To register visit http://www.gpva.com

Here are the topics and descriptions:

How to communicate more effectively with Brides via email

It would be so much easier if she would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s brides.

Here’s what you’ll learn:

• Why she won’t call you

• How to have a real conversation via email

• How to handle the price question in an email

• When and how to use attachments

Can your business survive without social media?

Are you hearing that if you don’t dive into the deep end of the social media pool your business will wither and die? Did you leave your latest trade meeting or conference like a deer in headlights not knowing where to begin? It seems that you can’t read your email or go to a conference without being bombarded with information about social media. But where do you start? Should you even bother? Are you feeling overwhelmed? Whether you’re a 20-something or 50-something, you can easily feel overwhelmed by the conflicting messages. As always, Alan is here to help!

What we’ll cover:

• Do you need to have a social media strategy?

• Can you attain your business goals without being on Facebook?

• Is social media an all-or-nothing endeavor?

• How you can have a presence on social media without it consuming too much of your time and resources?

Windy City Wedding Show Day of Education

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Please join Andy Ebon and me for the Windy City Wedding Show Day of Education, Thursday, December 6th. KC from Windy City Wedding Show is bringing us both in for a jam-packed day of real, usable presentations and information. It’s rare to get such good info right in your backyard.

I’ve set aside Friday, Dec. 7th for one-on-one consultations/website reviews. Please call or email me if you’d like to schedule yours, 732-422-6362. They’re $199 for 45 minutes, $250/hour.

Andy’s presenting:

  • Planning A Pinterest Campaign
  • The Many Facets of Competitors & Competition

I’ll be presenting:

  • How to communicate more effectively with Brides via email
  • Angry Brides – Protecting Your Online Reputation

Click to get more info, session descriptions and pricing.

http://windycityweddingshoweducation.eventbrite.com

Wedding Industry Leaders Conference – Michigan

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I’m proud to be coming back to the Detroit Metro area for an encore conference, Monday, Dec. 17th. We’re having morning and afternoon sessions. Come to the full conference, or just the morning or afternoon session. It’s being held at Continental Catering’s new venue, The Waterview Loft at Port Detroit. Come for the education, the networking and the view!

For more information and to register, click here

Here’s the Event Schedule:
Morning Interactive Workshop:
10:30am – 12:00pm – sales/marketing
How to communicate more effectively with Prospects via email
It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s prospects.
Here’s what you’ll learn:
• Why they won’t call you
• How to have a real conversation via email
• How much you should write in an email
• When and how to use attachments

Afternoon Presentations:
1:30pm-4:30pm – A real world approach to dealing with online reviews and the inside scoop on creating a better experience for your prospects – Both presented at Wedding MBA this year!
Angry Brides – Protecting Your Online Reputation
In this age of instant feedback through reviews, testimonials, blogs and social media, keeping track of your online reputation is a little like herding cats. Just when you think you have a handle on it, along comes another twist and turn. What’s a wedding pro to do? Alan will help you make sense of it all.
Come to this session to learn:
• How the best defense is a good offense
• How to respond to a less than favorable review
• Why doing what’s right is usually better than being right

Creating an Exceptional Customer Experience
Creating an exceptional customer experience starts before the sale, actually before you ever get to speak with a prospect. You don’t get to give great customer service until after the sale. It costs little, or nothing, to be exceptional and Alan will show you how.
Come to this session and hear:
• What it means to provide an exceptional customer experience
• How exceeding their expectations is not about giving a discount
• How to increase your chances of getting her back after she’s shopped around

4:30pm-5:00pm – Q&A

For more information and to register, click here

Triad Bridal Association

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I’m honored to be invited by the Triad Bridal Association to come down for a wonderful day of education. Come for the full day, or even just the afternoon or evening sessions. The afternoon will be two, very relevant topics. The evening starts off with networking, followed by a presentation.

If you’re a member of the Triad Bridal Association (TBA), it’s a nominal fee, subsidized by the TBA. If you’re not yet a member, you can still attend. If you’d like membership information, please contact the TBA about joining.

Special Early-Bird rates apply to members and non-members for tickets purchased by November 8, 2012

Click here for more information and to register

Full Event Schedule:

Afternoon Sessions:

2:00pm – 5:00pm  – 2 presentations

How to communicate more effectively with Prospects via email

It would be so much easier if they would just pick up the phone and call you, wouldn’t it? But these days that’s not happening very much. Do you know why? Does it really matter why? You’ve always had to adapt to how your prospect’s preferences, not the other way around. In this session Alan will walk you through the ins and outs of communicating with today’s prospects.

Here’s what you’ll learn:
• Why they won’t call you
• How to have a real conversation via email
• How much you should write in an email
• When and how to use attachments

Creating an Exceptional Customer Experience (presented at Wedding MBA 2012)

Creating an exceptional customer experience starts before the sale, actually before you ever get to speak with a prospect. You don’t get to give great customer service until after the sale. It costs little, or nothing, to be exceptional and Alan will show you how.

Come to this session and hear:
• What it means to provide an exceptional customer experience
• How exceeding their expectations is not about giving a discount
• How to increase your chances of getting her back after they’ve shopped around


5:00pm – 6:30pm – dinner break – Dinner is on your own, however, the WP|Prime Restaurant at the hotel is offering BOGO (buy one, get one) certificates for attendees of the conference. We’ll have these at the event for you.


6:30pm-7:30pm – Networking


Evening Presentation:

7:30pm – 9:00pm – presentation

Bride’s Buying Signals – How Wedding Pros Can Close More Sales, Today!

In this session Alan addresses one of the most requested topics we hear from wedding pros across the country, closing the sale. If you don’t close the sale there’s no food to cook, dresses to sew, images to capture, flowers to arrange, music to play, weddings to coordinate… you get the idea.

You can do everything else well (marketing, social networking, advertising, websites, conversion, SEO and ROI), but you still have to take that final step and close the sale. Love it or hate it sales is an integral part of your wedding business.

In this session we’ll give you the tools you need to close more sales:
• When to ask for the sale
• How to ask for the sale
• How to see the buying signals more clearly
• Plus: Alan will reveal the number one and two skills you need to close more sales

Want to talk? Call 732.422.6362