I’m a happily married man. So, when something goes wrong, it’s always my fault. That may sound like a joke, but accepting responsibility when there’s a problem is a major step towards getting past it. Rather than trying to find blame, we try to find solutions. Chapter 15 of my new sales book is even titled “Do you want to be happy, or right?” I’ve often said that I’d rather be happy, and successful, than right. Proving to my wife (or a customer) that they’re wrong, never works out well. Read More
year is the power of our words. People judge you, and make assumptions from the words you say and write. From your advertising and marketing, to your website and email conversations, your words have a huge impact on your bottom line. If one prospect decides to not contact you, or not return your email, because of your choice of words, what will that cost you in lost business? As with so many things in your marketing chain, if you could see that business going away, you’d pay a lot more attention to what you say, when you say it, and where you say it. 
I was recently asked by an industry connection about my thoughts on referral business. Many people assert that they’re getting most, or all of their business from referrals. If you don’t do any advertising, marketing or promotion, then there’s not many other sources for you except referral. However, most businesses I know are doing other things to get the word out, they just can’t connect the dots from those things to their bottom line.