Have you ever noticed that, for the most part, everything we see on Facebook paints a rosy
picture of someone’s life and/or business? We see their best work and their personal and business successes. What happens in between the posts? What is it that they’re not showing and talking about? That folks, is called real life. Not reality TV life. Real, everyday life, like the ones you and I lead.
Don’t get me wrong, I’m just as guilty as you are. With rare exceptions, I post only the good stuff, too. You’ve probably seen my “#ConferenceSelfies”, where I take a selfie, from the stage, before almost every presentation. Some of you picture me jet setting around the world, living the glamorous life. Well, I am jetting around the country, and internationally, but it’s usually in a coach seat on a commercial flight. No private jet here. Now imagine how much time I spend in TSA lines, and waiting for flights. Or how about the 133 nights I spent in hotels last year. You rarely see me posting about that – although I have been known to tweet out of frustration to an airline or two. Read More
There, I said it. But, that makes me a hypocrite. I want my customers choosing me as their speaker, mastermind leader, consultant, or for a website review, not because I’m the cheapest price; rather, I want you choosing me because you feel, for that particular need, that the value you’ll get exceeds the cost. If the return on your investment, exceeds the cost of the investment, then it’s probably a good choice; however, not all ‘returns’ are the same, and not all investments are the same.
luck as it pertains to your business. The Roman philosopher, Seneca, is credited with the saying “Luck Is What Happens When Preparation Meets Opportunity.” You need both of these to ‘get lucky’; however, the preparation part comes first. You have to do the work, learn the skills, invest in your success, and then, be on the lookout for opportunity.
“How much…?” before they ask more important questions about our products and services. They should be asking us questions to find out if we can deliver on their important wants and needs; while price is certainly one of those things on their list, it’s by no means the most important one. If we don’t—or can’t—do what they want or need, then price doesn’t matter.
mastermind the other day and the discussion turned to investments versus expenses. I remember reading that business people, including most CEO’s, always look at the cost of an opportunity, before asking about the potential return. I guess it’s just human nature that when presented with an opportunity you want to know how much it’s going to cost you. Then it dawned on me…there’s always a cost, but it’s not always money.
problems and issues came up. While we all agreed that making the customer happy should be paramount in our decision making, that’s easier said than done in the real world. It’s even harder when it’s your business, and your money that’s at stake. The connectivity and access of today’s world adds another dimension. So how should we react when something goes differently than planned?
