Who is your social audience? Many of us have a few different audiences for our social content: current customers, potential customers, industry contacts, family, friends, etc. Additionally, we may have many different pages and channels on which to engage with those audiences: personal pages, business pages, groups, events, etc. Before you start posting (I know it’s a little late for that for most of you) begin with which audience(s) you’re trying to reach, and then what value you’re going to provide them. If they’re not getting value from the interaction, they’re not likely to come back for more.
It’s important for every business to have a set of rules or guidelines, so everyone is singing from the same songbook. It’s important to teach those rules to your employees and for you to set a good example by practicing what you preach. That said, you make the rules and you can change them. Every rule and every policy can be amended from time to time, to reflect the current state of your business and the environment in which you operate. Read More