“ Alan came in and charged my people up. It was amazing. I could see them getting psyched and wanting to go out and start trying all the new tricks that he gave us.” – Rick Bott, Merri-Makers Catering, Brick, NJ
“ When asked what the vendors want to see more of in future events, multiple responses simply stated ‘more Alan Berg!’“ – Survey after Hitched UK virtual presentation
Sell the way today’s couples and clients want to buy
Wedding and event businesses, like yours, come to me when you want to have more and better conversations, higher conversions, and more bookings without feeling pushy or scripted. I help you through sales training, keynote speaking/workshops, and consulting that focus on how today’s couples and clients actually make decisions.
For deeper, hands-on work, I offer private sales training (whether you’re a team of 1, just a few, or a large team), small group mastermind days, and website reviews using real examples from your business. If you prefer to learn on your own time, my books, audiobooks, and podcastsgive you practical ideas you can use right away. And when you need help in the moment, Ask Alan Anything, my AI alter-ego, gives you on-demand guidance based on my real-world experience.
Here’s how Alan can help your wedding/event business profit more today…
Click on the links below to dig deeper into how Alan can help you and your business, whether it’s getting ghosted less, converting more leads, following up better, or just finding more ways to earn increased profits.
Sales Training
For individuals, small teams and large groups, Alan’s sales training is your path to more profits.
“Alan’s training has completely changed the way we handle our leads. Highly recommend getting him out to train your team!” Dave Harmon, Harmon Entertainment, Bismark, ND
Share the cost and experience of Alan’s sales training with up to 10 businesses.
“Not only did I leave feeling energized and inspired, but I also walked away with tools I can implement immediately.“
Kara Groenevelt, Oakhaven Properties, Pelham, NC
Educate, enlighten and elevate your next event by having Alan present.
“I always learn so much anytime I see him speak! He is so knowledgeable and presents the information in an easy to digest way.“ Jewels Gray, White Buffalo Photography, Brighton, CO
It’s like having Alan sitting next to you wherever and whenever you need a little advice.
“Whenever I drafted emails to clients and suppliers, I often found myself asking: “What would Alan say?” I no longer have to.” Audrey Ametis, AMETIS Events & Audrey Ametis Weddings, UK
Every business can benefit from an outside perspective, especially one with Alan’s world view.
“I had the most incredible consultation session with Alan. Completely jam-packed with value. The whole thing absolutely blew me away.“ Julie French, Speaker, Academy of High Achievers, UK
Each episode is 5 to 10 minutes and packed with usable information for almost any business.
“Whether it’s marketing, sales, or communication, Alan has a way of breaking things down that makes it all click.”
Brian Fowler, New England Disc Jockeys
Tuesday, January 27, 2026 - Rhode Island Wedding Group Mastermind - 10 businesses, only 2 spots left! Email Alan for Info .
Monday, Feb. 16, 2026 - Las Vegas, NV - New Workshop: AI-Driven Sales Skills for Wedding Pros Vegas Workshop Info and Tickets
Tuesday, Mar. 17, 2026 - Dearborn, MI - Lead Conversion Workshop with Alan Berg: Sales Ideas That Work! Before the ILEA Connects Conference begins Workshop Info and Tickets
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Don’t see your city listed? – Arrange a Mastermind Day or Master Class with your local wedding/event pros –Organize Your Own Mastermind Day
“I strongly believe we have to invest in ourselves to reach another level of our goals, your class is worth every penny of the investment!“ – Sandra Aponte, The DJ Experience, Holmdel, NJ, Master Class
Click on the links above to get more information about the upcoming Mastermind Days. To get a price quote, ask any questions and check availability for having me do a Mastermind Day for you and other success-minded businesses (your “friendors”) in your area, email me, text, use the short form on this page, or call 732.422.6362, international 001 732 422 6362
“It is worth every dollar spent and now I can’t wait to put it all in practice.“ – Gabriel da Silva, GoGabz DJs, Perth, Australia, Master Class
Get Alan’s New Book: From Browsing to Booking: Website & SEO Strategies for Wedding and Event Pros
Get Alan’s new Book, co-written by Brian Lawrence, and all of his books in paperback, on Kindle and in Audio. También, todos los libros disponible en español. Et maintenant, le nouveau livre de Alan est disponible en français.
“ Your sales training for our team was amazing. Thank you for reminding us all why we love our jobs and that we aren’t here as salespeople, but as people helping people.“ – The Springs Venues, 26 Venues in Texas and Oklahoma
Where do wedding and event businesses, like yours, go for real-world, actionable ideas, that you can use, right away?
“ When it comes to client communication, conversions and closing sales, Alan Berg is – hands down – KING.“ – Aldo Ryan, Alive Events, Manalapan, NJ
“ Not only is he an absolute expert in his field but he’s also a statesman and a truly likable guy.“ – Vince Partridge, West Coast Weddings, Western Australia
“ It always amazes me how he continually comes up with fresh new content. He’s so smart.“ – Larz Holiday on Facebook
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Countries Where Alan's Presented
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Languages in which Alan has presented
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Countries/Territories that have tuned in to Alan's Podcast
Sell the way today’s couples and clients want to buy
