When is a ghost, not really a ghost?

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When is a ghost, not really a ghost?

If there’s one word that keeps coming up these days it’s ‘ghosting.’ It’s when someone reaches out to you, either through your website, through an online profile (like The Knot or WeddingWire), or even through social media, and then when you reply, they seem to disappear. From my experience working with wedding and event pros, like you, there are many reasons why this might be happening. Some of them are easier to explain than others. Some of them are self-inflicted issues (yes, every so often we need to look in the mirror to find the problem).

Here are 9 possible explanations for why you might be getting ghosted, and what to do about them: Read More

How Full is Your Glass?

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There’s an old joke: The optimist sees the glass as half-full. The pessimist sees the glass as half-empty. The engineer sees the glass as twice as large as is needed for this application! I’m an optimist. I suppose I always have been and like most of you, I’ve had my share of things in my life to give pause to that attitude. I’m not a Pollyanna, someone who is blindly optimistic regardless of the situation or facts. I’m definitely a realist, but I also prefer to see, or seek the good. I prefer to look for solutions rather than to dwell on the problem. Complaining rarely fixes the problem by itself. We need action to do that.  Read More

Change your mind

You Can’t Change Someone’s Mind

By | Blog, Business | 2 Comments
Change your mindI’m right and you’re wrong! That attitude is a recipe for disaster in business and in life. If you want to keep your significant-other happy, telling them that they’re wrong is, let’s just say, not a good plan. Similarly, if you want to keep your customers, and employees, happy, telling them they’re wrong is counter-productive. The fact is that you can’t change anyone else’s mind. It’s not yours to change. It’s theirs. What you can do is provide them with information they didn’t have, and then they may decide to come to a different conclusion. Read More

Is It Time to Raise Your Prices?

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It’s the end of wedding season and the end of the year, which means it’s also engagement season. The top 10 days to get engaged are happening NOW! That means a new crop of couples needing your services – yeah! It also means it’s a great time to take a look at the products and services you’ll be offering them – and at what prices.  Read More

Are You Starting With WHY?

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I recently finished reading (listening to) Simon Sinek’s book Start With Why. If you’re not familiar with it – or him – Simon has one of the most watched TED Talks, in which he describes “The Golden Circle”. The Golden Circle is three concentric circles: “What” – the outer circle, “How” – the middle circle, and “Why” – the inner circle.

He describes them as follows:

  • WHAT: Every organization on the planet knows WHAT they do. These are the products they sell or the services they offer.
  • HOW: Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
  • WHY: Very few organizations know WHY they do what they do. WHY is not about making money – that’s a result. WHY is a purpose, cause, or belief. It’s the very reason your organization exists.

While our HOW is what sets us apart, our customers very often can’t see those differences. Many of the differences are intangible, so it’s not something that can be seen; rather, it’s often felt. How does it feel to do business with you? Read More

Exceeding Expectations While Flying Blind

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There are 3 possible outcomes from any interaction with a customer:

  1. Fall short of their expectations – which we know is unacceptable
  2. Meet their expectations – which is also unacceptable (more on that later)
  3. Exceed their expectations – which, of course, is the only acceptable outcome.
Why can’t we just meet their expectations?

On the surface, meeting someone’s expectations would seem to be a fine outcome. I disagree. Read More

Why Don’t They Call Me?

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I’m often asked where I get the inspiration for my books, and the simple answer is that it’s from you! I practice what I teach you, and listen to my customers and their needs. The conversations we have at conferences, on consulting calls, and on social platforms lead to my presentations and ultimately to my books. Which leads me to my latest book, and from what you tell me, my much-anticipated book, Why Don’t They Call Me? 8 Tips for converting wedding and event inquiries into sales. This topic has hit a nerve with wedding and event pros around the world. Read More

What Are You Waiting For?

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Before I get started, I want this to be a positive message for you. That said, what prompted this topic was the passing, too young, of a few industry and personal friends. It got me thinking about what (if anything) they wished they had done, either personally or professionally. There’s no shortage of things to eat up our time; email, social media, family obligations, etc. Are you making time for the other things? Are you doing the things that give you the most pleasure, or that will have the greatest impact on your clients; which, hopefully, also gives you pleasure? Read More

SEO vs UXD – Your Dilemma

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Before I get into the article, some of you are wondering what the alphabet soup is about. Most of you know that SEO stands for Search Engine Optimization; that’s trying to make your site come up in the unpaid search results. UXD stands for User Experience Design, defined by Wikipedia as “the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.”

OK, now that the definitions are done, what I want to discuss with you is whether you should focus first on SEO or focus on UXD. Read More

It’s a Small World After All

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Have you ever been to Disneyland or Walt Disney World? If you have, then the sound of animatronic characters singing “It’s a Small World” is resonating in your head. Sorry, but that was my thought when I was reflecting on a great conference in Mexico where I recently presented. It was attended by people from over 70 countries; the bringing together of all of these people is what made me think of how small the world really has become. The attendees were some of the top wedding planners from their areas. Many of them have celebrity and high-profile, very affluent clients. To be invited to the conference, they had to apply and be accepted. Needless to say, I was in quite impressive company. I was pleased, but a little surprised to see so many of these top planners in my breakout session on communicating with prospects.  Read More

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